When a friend of mine showed me the first Fairphone I didn't quite realize what she was showing me. I actually did know what the Fairphone was, the media I'm reading were covered with stories about it. They actually made pretty huge hype out of it. But the question was: What does it mean to me. So, some month later I realized what it meant to me: It was a status symbol, like a organic fair trade t-shirt. Putting money into a more long lasting approach, creating a phone whose materials where traded fair.